Market Overview
The global brown rice market size was USD 10.60 billion in 2023 and is projected to grow from USD11.08 billion in 2024 to USD 15.99 billion by 2032 at a CAGR of 4.69% during
the forecast period (2024-2032). Asia Pacific dominated the Brown Rice Market
with a market share of 42.64% in 2023.
Fortune Business Insights™ has deep-dived into these insights in its latest research report,titled, “Brown Rice Market, 2024-2032.”
According to the study, heightened awareness about high-fiber foods andprebiotics has played an instrumental role in fueling the demand for whole
grain rice. End-users are likely to seek specialty rice across advanced and
emerging economies.
Major Players Profiled in the Report:
- KRBL Limited (India)
- LT Foods Ltd. (India)
- Riviana Foods, Inc. (U.S.)
- Kohinoor Foods Limited (India)
- Lundberg Family Farms (U.S.)
- Hain Celestial Group (U.S.)
- New Bharat Group Rice Mills (India)
- Pride India FMCG Limited (India)
- Kikkoman Corporation (Japan)
- Sukoyaka Brown Rice (Japan)
Segments
Nature, Distribution Channel, and Region are Studied
Based on nature, the market is segmented into organic and conventional.
In terms of distribution channel, the industry is segregated intospecialty stores, supermarkets/hypermarkets, online retail, and convenience
stores.
On the basis of geography, the market is segmented into North America,Asia Pacific, Europe, the Middle East and Africa, and South America.
Report Coverage
The report provides a detailed analysis of the worldwide market, usingstatistics and detailed explanations. It includes expert opinions from interviews with important people, collected through emails, phone calls, and surveys, as well as from official documents and websites. The report uses both detailed and broad methods to give a full understanding of the products.
Market Growth:
- Rising Health Consciousness: Consumers are becoming more health-conscious,seeking whole grain alternatives like brown rice, which is rich in fiber,
vitamins, and minerals. - Increasing Popularity of Organic Products: Organicbrown rice is gaining traction as consumers look for natural and chemical-free
food options. - Dietary Trends: Brown rice is often included in popular dietssuch as vegetarian, vegan, and gluten-free, further boosting demand.
- Expanding Food Service Sector: Restaurants and food service outlets areincreasingly offering brown rice as a staple or alternative option due to
rising demand for healthy meals. - Market Expansion in Developing Countries: The demandfor brown rice is growing in developing nations due to increasing disposable income,
urbanization, and awareness about healthy eating habits. - Sustainability and Environmental Concerns: Brown ricerequires fewer processing steps compared to white rice, making it a more environmentally friendly option.
Drivers and Restraints
Trend for Prebiotics to Usher Industry Growth
Whole grains are becoming more popular in North America, Europe, and theAsia Pacific because people want foods high in fiber to avoid long-term health
issues. The market for brown rice is likely to expand because it's rich in
vitamins B1, B3, and B6. Companies are putting money into whole grains to keep
up with the demand for high-fiber foods. Also, the rise in obesity rates is
increasing worldwide demand for these products. The trend towards organic food
is expected to help the market grow, especially with more whole grains getting
FDA approval.
However, changing weather could cause prices to fluctuate, which mightaffect the industry negatively.
Regional Insights
Growth to Unfold in Asia Pacific with Rising Prominence of Fiber-richProducts
The Asia Pacific brown rice market is expected to grow significantly dueto people adopting healthier lifestyles and changing eating habits. Countries
like China and India are increasing their investment in unpolished rice. Big
companies see opportunities in the growing middle class and population.
In North America, the market will be strong with high demand for wholegrain products, especially those that are good for gut health. Health experts
recommend eating more high-fiber foods like brown rice, which will help it
grow.
Companies are also looking to grow in Europe, where there's a demand forspecialty rice and whole grains. Both baby boomers and millennials are choosing
brown rice for its health benefits and immune-boosting properties. The increase
in organic whole grain products in Spain, Italy, and Germany will also help the
market grow.
Competitive Landscape
Leading Companies to Inject Funds into Product Portfolio Expansion toBolster RoI
Top companies are focusing on introducing new products, merging orbuying other companies, improving technology, and investing in research. Trends
show that both well-known and new companies plan to grow into new areas.
KEY INDUSTRY DEVELOPMENTS
- November 2020 – A grower-owned rice marketing cooperative, Farmers’ Rice Cooperative, reached an agreement to acquire the Woodland, California, U.S., a rice mill owned by Bunge Ltd. This acquisition was aimed to increase the production of brown-colored rice.
