Market Overview:
The Japandietary supplements market size was valued at USD 2.93 billion in 2023andis expected to be worth USD 3.09 billion in 2024. The market is projected to
reach USD 5.20 billion in 2032, recording a CAGR of 6.72% during
the forecast period.
Dietary supplements refer to products that contain vitamins,minerals, herbs, and amino acids to help consumers fulfill their daily
nutritional needs. They can be consumed in several forms, such as pills,
powders, tablets, and drinks to help them tackle a wide range of nutritional
deficiencies. Increasing awareness regarding the importance of having optimum
mental and physical health will boost the product’s sales.
LIST OF KEY COMPANIES PROFILED IN THE REPORT
- Otsuka Pharmaceutical Co., Ltd. (Japan)
- FANCL Corporation (Japan)
- Ajinomoto Co., Inc. (Japan)
- Meiji Holdings Co., Ltd. (Japan)
- Groupe Danone (Japan)
- Nestle Health Science (Japan)
- House Foods Group Inc., (Japan)
- ORIHIRO Co., Ltd. (Japan)
- Fine Japan (Japan)
- Kowa Company, Ltd (Japan)
Segmentation:
Increasing Incidence of Vitamin Deficiencies in PregnantWomen Fuels Demand for Vitamin Supplements
Based on type, the market is segmented into vitamins,minerals, enzymes, fatty acids, proteins, and others. The vitamin supplements
segment is dominating the market as an increasing number of pregnant women
across Japan are suffering from various vitamin deficiencies, such as vitamins
B12 and D, folate, magnesium, and calcium.
Decreased Production Complications and Ability to HideBad Odor Bolsters Sales of Tablet-based Dietary Supplements
Based on form, the market is divided into tablets, capsules,liquid, powder, and others. The tablets segment is dominating the Japan dietary
supplements market share as tablet-based nutraceuticals do not cause major
production challenges and can easily hide bad odor and taste.
Increasing Focus On Health & Wellbeing Among ElderlyBolsters Consumption of General Health Dietary Supplements
Based on application, the market is classified into energy& weight management, bone & joint health, general health, immunity,
brain & mental health, skin/hair/nails, cardiac health, healthy aging, and
others. The general health segment dominates the market as many elderly people
across Japan are focusing on improving their health and wellbeing by adopting a
healthier lifestyle.
Rising Incidence of Nutritional Deficiencies Among AdultsBoosts Product Demand
Based on end-user, the market has been segmented intochildren, adults, pregnant women, and geriatrics. The adult segment is holding
the largest market share due to the growing prevalence of nutritional
deficiencies among this segment of the population, prompting them to adopt a
healthier lifestyle.
Increasing Demand for Personalized Supplements FuelsProduct Sales from Pharmacies
Based on distribution channel, the market is segmented intosupermarkets/hypermarkets, pharmacies, online stores, and others. The
pharmacies segment has captured the biggest market share due to the growing
demand for customized supplements. Sale of personalized nutraceuticals is
increasing the customer footfall at these stores.
Report Coverage:
The report has conducted a detailed study of the market andhighlighted several critical areas, such as leading end users, forms,
distribution channels, applications, and prominent market players. It has also focused
on the latest market trends and the key industry developments. Apart from the
aforementioned factors, the report has given information on many other factors
that have helped the market grow.
Drivers and Restraints:
Rising Adoption of Cutting-Edge Technologies to DevelopPersonalized Products to Fuel Market Growth
An increasing number of market players are using a widerange of advanced technologies, such as Artificial Intelligence (AI), Internet
of Things (IoT), and 3D mapping to gather data about their customers’
nutritional needs. With the help of these technologies, they can develop
personalized dietary supplements which will help their customers meet their
daily nutritional requirements.
However, the Government of Japan has implemented a wide rangeof strict rules and laws, which can create various challenges in the Japan
dietary supplements market growth.
Competitive Landscape:
Leading Companies to Focus On New Product Launches toRemain Dominant
The competitive landscape of the market is moderatelyconsolidated due to the vast presence of several companies. These market
players are increasing their research and development efforts to launch new
products that cater to the unique nutritional needs of their clients. Such
initiatives will help them differentiate themselves from their competitors and
maintain their dominance in the market.
Notable Industry Development:
March 2024: Nature Made, a subsidiary of OtsukaPharmaceutical Co., Ltd., introduced a series of Nature Made Zero Sugar‡
Gummies. These gummies include Nature Made Zero Sugar‡ Vitamin C Gummies,
Nature Made Zero Sugar‡ B-12 Gummies, Nature Made Zero Sugar‡ Vitamin D3 Gummies,
Nature Made Zero Sugar‡ Melatonin Gummies, and Nature Made Zero Sugar‡
Multivitamin Gummies. These products have been made available across the world,
including Japan.
