Report Overview:
Theglobal pasta market size was valued at USD 68.35 billion in 2023 and is projected to growfrom USD 71.42 billion in 2024 to USD 100.24 billion by 2032, exhibiting a CAGR
of 5.47% during the forecast period of 2024-2032.
Pasta is a largely consumed, easy-to-make, and anaffordable food product. The increasing and regular evolution of pasta propels
the pasta market growth during the forecast period. The rising demand for
instant food products, such as pasta and Western food culture adoption, is
driving the market growth during the forecast period.
Fortune Business Insights™ mentionedthis in a report titled “Pasta Market, 2024-2032.”
List of Key Players Present in the Report:
- Barilla G. e R. F.lli S.p.A. (Italy)
- Ebro Foods, S.A. (Spain)
- CAMPBELL SOUP COMPANY (U.S.)
- TreeHouse Foods, Inc. (U.S.)
- Unilever (U.K.)
- The Kraft Heinz Company (U.S.)
- BORGES INTERNATIONAL GROUP (Spain)
- Nestlé (Switzerland)
- F.lli De Cecco di Filippo S.p.A (Italy)
- Armanino Foods of Distinction (U.S.)
Report Coverage:
The research report provides a detailed marketanalysis and focuses on key aspects such as competitive landscape, product
types, raw material, and distribution channel. Besides this, it offers insights
into market trends and highlights key industry developments. In addition to the
abovementioned factors, the report encompasses several factors contributing to
the market's growth in recent years.
Segments:
Rising Dried Products Consumption toPropel Segment Growth
By product type, the market is segmented into dried,chilled, and canned. The dried segment is expected to dominate the market
during the forecast period. The segment's growth is attributed to increasing
consumption of dried products globally. The shelf life of dried products is
also more than chilled and canned products.
Rising Need for Wheat Products to BoostSegment Growth
Based on raw material, the market is classified intowheat and gluten-free. The wheat segment is estimated to dominate the market
during the forecast period due to the increasing need for wheat products
globally. The availability of products in different shapes and sizes also
drives segment growth during the forecast period.
Growing Accessibility of Products to DriveSegment Growth for Supermarkets/Hypermarkets
By distribution channel, the market is divided intosupermarkets/hypermarkets, convenience stores, online stores, and others. The
supermarkets/hypermarkets will dominate the market during the forecast period
owing to increasing availability and convenience of choosing the products from
various options.
Geographically, the market is studied across NorthAmerica, Europe, Asia Pacific, South America, the Middle East & Africa.
Types of Pasta:
The pasta market offers awide array of pasta types, each with its own unique shape and texture. From
long and thin strands like spaghetti to whimsical shapes like cavatappi and
orecchiette, there is no shortage of options to choose from. Some popular types
of pasta include:
- Spaghetti: A classic long, thin pasta that pairs well with a variety of sauces.
- Penne: Short, tube-shaped pasta that is great for holding chunky sauces.
- Fettuccine: Flat, wide pasta that is perfect for creamy sauces like Alfredo.
- Farfalle: Bow-tie shaped pasta that adds a fun twist to any dish.
- Ravioli: Stuffed pasta pockets that come in a variety of fillings.
Drivers & Restraints:
Rising Consumer Interest toward WesternCuisine to Propel Market Growth
The pasta market is estimated to grow during theforecast period due to consumers' rising interest in Western cuisine in Asian
countries. The rapid increase in cooking various and artistic recipes will
boost significant growth post-pandemic. During the pandemic, the rising
consumption in countries, including France, Germany, the U.S., and Italy,
propelled the market growth.
Market Trends and Innovations:
The pasta market isconstantly evolving, with manufacturers introducing new flavors, shapes, and
ingredients to cater to changing consumer preferences. From artisanal pasta
made with ancient grains to innovative plant-based options, there is a pasta
variety for every palate. In addition, the rise of online shopping has made it
easier than ever to access a wide range of pasta products from around the
world.
Regional Insights:
Growing Demand for Product to Boost MarketGrowth in Europe
Europe is estimated to hold the largest pasta marketshare during the forecast period. The growth is attributed to the increasing
product demand in the region. Europe will also be the dominating region due to
the launch of new varieties of gluten-free products in various shapes and
forms.
Asia Pacific is expected to have the fastest growthrate during the forecast period due to the rising adoption of Western diets in
the region.
Competitive Landscape:
Rising New Product Launches to Aid MarketGrowth
The market has several players, including Ebro Foods,S.A., Barilla G.e.R.F.lli S.p.A., and Campbell Soup Company. These major market
players are adopting strategies to launch new products to maintain their market
position. The companies are manufacturing products that are gluten-free to
attract health-conscious consumers.
Notable Industry Development:
- February 2023 – Nuovo Pasta Production, one of the leading artisan pasta companies, announced the launch of its new plant-based product range, including a ravioli collection and fresh organic pasta products, at the Natural Products Expo West 2023.
