Market Overview:
The global oatsmarket size stood at USD 5.18 billion in 2019 and is projected to reach USD8.56 billion by 2032, exhibiting a CAGR of 4.05% during the forecast period. The
growing consumption of whole-grain foods owing to its health benefits will
enable speedy expansion of the market, states Fortune Business Insights, in a
report, titled “Oats Market Size, Share & Industry Analysis, By Type(Steel Cut, Whole Oats, Instant Oats, and Others), Application (Bakery and
Confectionery, Breakfast Cereals, Animal Feed, and Others), and Regional
Forecast, 2020 – 2032.”
The Report Lists the Key Companies in the OatsMarket:
- Quaker Oats Company (PepsiCo, Inc.) (New York, U.S.)
- Morning Foods Ltd. (Crewe, United Kingdom)
- The Kellogg Company (Michigan, U.S.)
- Richardson International Ltd. (Winnipeg, Canada)
- Bob’s Red Mill Natural Foods, Inc. (Oregon, U.S.)
- Avena Foods Ltd. (Regina, Canada)
- Glanbia, Plc. (Kilkenny, Ireland)
- The Ancient Grains, Co. (Kildare, Ireland)
- Aussee Oats Milling Pvt Ltd (Gampaha, Sri Lanka)
- Blue Lake Milling (SA, Australia)
The report on the oats Market illustrates:
- Prominent insights into the market
- Predictive analysis with key data
- Latest market trends and developments
- Stellar insights into the competitive landscape
- Crucial data about regional players
- COVID-19 Impact
Market Driver:
Significant Utilization in Animal Feed to Drive Market
The vast application of oats in the animal feed industryowing to its properties to improve feed value will foster the growth of the
market. The higher fat content compared to other cereals enhances energy
content in the feedstock. Similarly, it adds key components for easy
digestibility in animals. The balanced amino acid composition along with
palatability makes it ideal for poultry, horses, and piglets. Thus, boosting
the growth of the market. However, the wide availability of whole grains such
as wheat, barley, sorghum, and quinoa that possess nearly the same nutritional
profile can as an obstruction for the growth of the market. Besides, heavy
demand for barley owing to its negligible cholesterol and triglyceride levels
can further dampen the growth of the market.’
Mass Disruption in Food Industry to Impede Developmentduring Coronavirus
The lockdown imposed by the governments has disturbed thesupply chain activities, resulting in market closure and disrupted the food
services sector. The food manufacturers and processors are observing several
inhibitions in their operations. The shutdown of hotels, restaurants, &
Café has negatively impacted the global market. Nevertheless, the production
remained unaffected as deliveries of seeds, fertilizers, and crop protection was
made available by the governments. Moreover, the ease accessibility of food
supplies and commodities by the governments can aid in recovering losses and
incite remunerative business outcomes.
Oats Market Growth
- Increasing Health Awareness: More people are prioritizing healthy diets. Oats are rich in fiber and nutrients,
making them a popular choice.
- Versatile Usage: Oats can be used in various products. From breakfast cereals to snacks, their versatility
drives demand across different markets.
- Rise of Plant-Based Diets: The shift towards plant-based eating habits boosts oat consumption. Oats serve
as a great alternative in many recipes.
Regional Analysis:
Increasing Health-Conscious Consumers to Aid Growth inEurope
The market in Europe is expected to hold a significant shareduring the forecast period owing to the high production in countries such as
Russia, the U.K., Italy, and Spain. The increasing health consciousness among
consumers to boost growth in the region. The increasing demand for healthy
grain-based snacks will bolster the growth of the global market in Europe. The
hectic lifestyles of European consumers have led to high nutritional food
products. Hence, increased production and consumption in European Countries
will spur opportunities for the market. North America is expected to hold the
largest share in the global market owing to the growing consumption of porridge
or oatmeal as a staple food.
Key Development:
November 2019: Chobani LLC launched a product range that includes oat drinks and blendsin the U.S. market for expanding its business.
November 2018: Nestle SA announced that it hasadded a new product to its cereals range containing whole grains, called Oat
Cheerios breakfast cereals in the UK.
