ReportOverview:
The global pasta market size was valued at USD 68.35 billion in 2023 and is projected to growfrom USD 71.42 billion in 2024 to USD 100.24 billion by 2032, exhibiting a CAGR
of 5.47% during the forecast period of 2024-2032.
Pasta is alargely consumed, easy-to-make, and an affordable food product. The increasing
and regular evolution of pasta propels the pasta market growth during the
forecast period. The rising demand for instant food products, such as pasta and
Western food culture adoption, is driving the market growth during the forecast
period.
FortuneBusiness Insights™ mentionedthis in a report titled “Pasta Market, 2024-2032.”
List ofKey Players Present in the Report:
- Barilla G. e R. F.lli S.p.A. (Italy)
- Ebro Foods, S.A. (Spain)
- CAMPBELL SOUP COMPANY (U.S.)
- TreeHouse Foods, Inc. (U.S.)
- Unilever (U.K.)
- The Kraft Heinz Company (U.S.)
- BORGES INTERNATIONAL GROUP (Spain)
- Nestlé (Switzerland)
- F.lli De Cecco di Filippo S.p.A (Italy)
- Armanino Foods of Distinction (U.S.)
ReportCoverage:
Theresearch report provides a detailed market analysis and focuses on key aspects
such as competitive landscape, product types, raw material, and distribution
channel. Besides this, it offers insights into market trends and highlights key
industry developments. In addition to the abovementioned factors, the report
encompasses several factors contributing to the market's growth in recent
years.
Segments:
RisingDried Products Consumption to Propel Segment Growth
By producttype, the market is segmented into dried, chilled, and canned. The dried
segment is expected to dominate the market during the forecast period. The
segment's growth is attributed to increasing consumption of dried products
globally. The shelf life of dried products is also more than chilled and canned
products.
RisingNeed for Wheat Products to Boost Segment Growth
Based onraw material, the market is classified into wheat and gluten-free. The wheat
segment is estimated to dominate the market during the forecast period due to
the increasing need for wheat products globally. The availability of products
in different shapes and sizes also drives segment growth during the forecast
period.
GrowingAccessibility of Products to Drive Segment Growth for Supermarkets/Hypermarkets
Bydistribution channel, the market is divided into supermarkets/hypermarkets,
convenience stores, online stores, and others. The supermarkets/hypermarkets
will dominate the market during the forecast period owing to increasing
availability and convenience of choosing the products from various options.
Geographically,the market is studied across North America, Europe, Asia Pacific, South
America, the Middle East & Africa.
Typesof Pasta:
The pasta market offers a wide array of pasta types, each with its ownunique shape and texture. From long and thin strands like spaghetti to
whimsical shapes like cavatappi and orecchiette, there is no shortage of
options to choose from. Some popular types of pasta include:
- Spaghetti: A classic long, thin pasta that pairs well with a variety of sauces.
- Penne: Short, tube-shaped pasta that is great for holding chunky sauces.
- Fettuccine: Flat, wide pasta that is perfect for creamy sauces like Alfredo.
- Farfalle: Bow-tie shaped pasta that adds a fun twist to any dish.
- Ravioli: Stuffed pasta pockets that come in a variety of fillings.
Drivers& Restraints:
RisingConsumer Interest toward Western Cuisine to Propel Market Growth
The pastamarket is estimated to grow during the forecast period due to consumers' rising
interest in Western cuisine in Asian countries. The rapid increase in cooking
various and artistic recipes will boost significant growth post-pandemic.
During the pandemic, the rising consumption in countries, including France,
Germany, the U.S., and Italy, propelled the market growth.
PastaMarket Future Outlook
- Growing Demand: The pasta market is expected to see increased demand. More consumers are
seeking convenient meal options as busy lifestyles continue to rise.
- Health Trends: There is a shift towards healthier pasta alternatives. Whole grain and
gluten-free options are becoming more popular among health-conscious
consumers.
- Global Expansion: The market is expanding beyond traditional regions. Emerging markets are
showing a growing appetite for pasta, creating new opportunities for
producers.
- Innovation in Flavors: Manufacturers are experimenting with unique flavors. This innovation can
attract younger consumers looking for exciting meal options.
MarketTrends and Innovations:
The pasta market is constantly evolving, with manufacturers introducingnew flavors, shapes, and ingredients to cater to changing consumer preferences.
From artisanal pasta made with ancient grains to innovative plant-based
options, there is a pasta variety for every palate. In addition, the rise of
online shopping has made it easier than ever to access a wide range of pasta
products from around the world.
RegionalInsights:
GrowingDemand for Product to Boost Market Growth in Europe
Europe isestimated to hold the largest pasta market share during the forecast period.
The growth is attributed to the increasing product demand in the region. Europe
will also be the dominating region due to the launch of new varieties of
gluten-free products in various shapes and forms.
AsiaPacific is expected to have the fastest growth rate during the forecast period
due to the rising adoption of Western diets in the region.
CompetitiveLandscape:
RisingNew Product Launches to Aid Market Growth
The markethas several players, including Ebro Foods, S.A., Barilla G.e.R.F.lli S.p.A.,
and Campbell Soup Company. These major market players are adopting strategies
to launch new products to maintain their market position. The companies are
manufacturing products that are gluten-free to attract health-conscious
consumers.
NotableIndustry Development:
- February 2023 – Nuovo Pasta Production, one of the leading artisan pasta companies, announced
the launch of its new plant-based product range, including a ravioli
collection and fresh organic pasta products, at the Natural Products Expo
West 2023.
